The Mastersfair: October 2013
Facts & Figures
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Meet thousands of Dutch students Time and again, studies have shown that undergraduates studying for their bachelor’s degree and students entering university have a great need for information regarding master’s programmes.
The Mastersfair (de Masterbeurs) fulfills this need and is the only fair simultaneously attended by Dutch universities. Last year, over sixty foreign colleges and universities present their masters programmes at this fair. |
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The Mastersfair (de Masterbeurs):
- Offers a broad range of domestic and foreign master's degree programmes
- Boasts a mass media-based approach to a national and segmented campaign supported by multimedia publishong company Telegraaf Media Group
- Is particularly suited to your branding and recruitment goals
- Provides substantive insight through special master's classes for students.
The Mastersfair will run simultaneously with the national Careerevent. The entrance to the Careerevent is separate from the entrance to the Mastersfair, this ensures that visitors to the Mastersfair are 100% interested in learning about masters degrees.
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Exceptionally extensive media coverage
“ I met some good and very qualified students at the Mastersfair. I definitely think it’s very useful for our university to be here” Tim Anderson, Msc Marketing and Recruitment Manager, Cass Business School, London. |
An overview provides an idea of the campaigns prior to de Mastersfair:
Print, Outdoor, TV, Radio, Online, Direct mail and promotion activities on universities and colleges in cities.