The Master Fair: 28 & 29 January 2011
Facts & Figures
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Meet thousands of Dutch students Time and again, studies have shown that undergraduates studying for their bachelor’s degree and students entering university have a great need for information regarding master’s programmes.
The Master Fair fulfills this need and is the only fair simultaneously attended by Dutch universities. Last year, over sixty foreign colleges and universities present their masters programmes at this fair. |
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De Masterbeurs Fair:
- offers a broad range of domestic and foreign master's degree programmes;
- boasts a mass media-based approach to a national and segmented campaign supported by multimedia publishong company Telegraaf Media Group;
- is particularly suited to your branding and recruitment goals;
- provides substantive insight through special master's classes for students.
The Master Fair will run simultaneously with the Spring Edition of the Careerevent. The entrance to the Careerevent is separate from the entrance to the Master Fair, this ensures that visitors to the Masters Fair are 100% interested in learning about masters degrees.
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Exceptionally extensive media coverage
“ I met some good and very qualified students at the Master Fair. I definitely think it’s very useful for our university to be here” Tim Anderson, Msc Marketing and Recruitment Manager, Cass Business School, London. |
The overview here below provides an idea of the campaigns prior to de Masterbeurs Fair:
- Outdoor campaign
- TV Campaign
- Radio Campaign
- Online
- Direct mail
- And promotion activities on universities and colleges in all cities
Sp!ts Master special
Sp!ts (free newspaper in the Netherlands) reaches an average of almost 1.9 million readers per day. In the week prior to the Master Fair, Sp!ts runs a Master Special. As well as the regular circulation of 480,000 issues (11,500 of which are distributed to all colleges and universities) 10,000 additional copies are given out to fair visitors.